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MS SharePoint/Windows 7 Seminar
By Marketing Director on 11/23/2009
Want to know more about Microsoft SharePoint technologies and what they can do for your organization? Attend our free informational seminar on December 9, 2009 at 9:00 am at the Kellogg Center. Guest Speaker: David Brown, IT Manager for Biggby Coffee To sign-up: link http://www.clicktoattend.com/invitation.aspx?code=143355
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Congratulations to NuWave Technology Patners!!
By Marketing Director on 11/18/2009
**Article from Capitol Gains Media** NuWave, an East Lasing-based technology management and telecommunications company, recently opened a new location on Lansing’s Westside. The 3,500 square foot 6539 Westland Way location houses NuWave’s network services and telecommunications personnel. “We were looking for office space that gave us mixed use and had both nice office and warehouse space,” says NuWave Vice President of Sales Chad Paalman. NuWave also has offices in Kalamazoo and Grand Rapids. NuWave recently added a new medical solutions division that focuses on electronic medical records as well as a residential network support division that focuses on the retail market. “There’s been a lot of downsizing and consolidation in the industry, and we’ve taken over a couple of companies,” Paalman says about company growth. NuWave has added six to eight people within the last year and continues to grow. “Probably over the next year we’ll add a couple of more people in the Lansing area,” he says. Paalman says t ...
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Another Artemis Developed Website Receives a Major Award
By Marketing Director on 10/1/2009
Artemis is pleased to announced that The Greater Lansing Convention & Visitors Bureau (www.lansing.org) has recently won the MSAE Diamond Award for best association website.
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Artemis Developed Website Receives National Recognition
By Marketing Director on 5/19/2009
Artemis is pleased to announce that the Greater Lansing Sports Authority website (developed by Artemis) has been recognized by the National Association of Sports Commissions as its Outstanding Site of the Year.
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Geo-targeting with SEO? You bet!
By Marketing Director on 2/27/2009

I'm finding that across Michigan SEO and SEM are slowly but surely becoming increasingly accepted and understood by marketers and general business people alike. As geo-targeting then works its way into the average marketer's lexicon, I'm finding increasing value in moving towards paid search geo-targeting's adopted sibling, SEO geo-targeting. Of course I know there's no such thing as true geo-targeting in SEO, but the general principle can lend itself well to those of us who work in an exceedingly competitive Internet marketing landscapes.

As you may imagine, trying to out-SEO every other SEO professional is tantamount to trying to race half of humanity up a mountain that keeps growing. Can you win? Sort of. But is it the best use of your time? In many cases, probably not. So if you want to stay out of this ne ...

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Online Marketing
By Marketing Director on 1/15/2009
George Orwell once said, "Advertising is the rattling of a stick inside a swill bucket."

So if this is indeed the case, and it often is, how should Michigan companies in this down economy spend their marketing dollars? Obviously, companies can't stop marketing altogether. Increasingly I find myself and others seem to loathe traditional advertising and are growing increasingly desensitized to it. But this is the beauty of search engine marketing and pay per click advertising. Rather than rattling the stick, you simply set the swill in front of your customers when they decide they want swill. Voila! Customers love you again (and their preferred swill)!

Businesses, despite their brave stances and declarations to dedicate resources to marketing, rarely do so when times get tight. Which is where we're a ...
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