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Another Artemis Developed Website Receives a Major Award
By Marketing Director on 10/1/2009
Artemis is pleased to announced that The Greater Lansing Convention & Visitors Bureau (www.lansing.org) has recently won the MSAE Diamond Award for best association website.
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Artemis Developed Website Receives National Recognition
By Marketing Director on 5/19/2009
Artemis is pleased to announce that the Greater Lansing Sports Authority website (developed by Artemis) has been recognized by the National Association of Sports Commissions as its Outstanding Site of the Year.
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Geo-targeting with SEO? You bet!
By Marketing Director on 2/27/2009

I'm finding that across Michigan SEO and SEM are slowly but surely becoming increasingly accepted and understood by marketers and general business people alike. As geo-targeting then works its way into the average marketer's lexicon, I'm finding increasing value in moving towards paid search geo-targeting's adopted sibling, SEO geo-targeting. Of course I know there's no such thing as true geo-targeting in SEO, but the general principle can lend itself well to those of us who work in an exceedingly competitive Internet marketing landscapes.

As you may imagine, trying to out-SEO every other SEO professional is tantamount to trying to race half of humanity up a mountain that keeps growing. Can you win? Sort of. But is it the best use of your time? In many cases, probably not. So if you want to stay out of this ne ...

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Online Marketing
By Marketing Director on 1/15/2009
George Orwell once said, "Advertising is the rattling of a stick inside a swill bucket."

So if this is indeed the case, and it often is, how should Michigan companies in this down economy spend their marketing dollars? Obviously, companies can't stop marketing altogether. Increasingly I find myself and others seem to loathe traditional advertising and are growing increasingly desensitized to it. But this is the beauty of search engine marketing and pay per click advertising. Rather than rattling the stick, you simply set the swill in front of your customers when they decide they want swill. Voila! Customers love you again (and their preferred swill)!

Businesses, despite their brave stances and declarations to dedicate resources to marketing, rarely do so when times get tight. Which is where we're a ...
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Will the Internet build more truthful politicians?
By Marketing Director on 11/21/2008
I wrote an article for American Chronicle before the end of the election titled "The Politics of Paid Search - Combating the Obama and Palin Rumors".  In it, I discussed how Obama's camp did a far better job squelching the rumors largely spread via e-mail proclaiming many unsavory "facts" about the various candidates.  As I've continued to see interest in this topic, I decided to dive deeper and see why people have spent so much time discussing how the Internet was utilized in this campaign.

One of the most prevailing rumors spread via email was that Obama was a Muslim.  As i stated in my previous article, Obama's team had put in place a paid search marketing campaign which appeared to be broad matching searches containing "Obama", "Barack", and ...
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Paid Search Marketing and New Politics
By Marketing Director on 10/17/2008
I was amazed the other day when I was forwarded an email from someone who had received an email titled "Where did the money come from?" asking me whether I thought it was true. The message asserts a variety of fallacies about Obama, insinuating ties with all sorts of unsavory characters and extremists and the like.

Firstly, I was just astonished that this type of stuff spreads in a day and age where people can check the factual accuracy of these items in a matter of seconds by going to snopes.com (which the above link points to) or countless other fact check and urban legend sites. Honestly, it only takes a second to find out that Sarah Palin was never a separatist and that Obama did not have roommates that were terrorists. The fact that people so willfully pass this misinformation along, and worse yet, believe it, baffles me to an extent I cannot express.

This situation, of cours ...
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