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Will the Internet build more truthful politicians?
By Marketing Director on 11/21/2008
I wrote an article for American Chronicle before the end of the election titled "The Politics of Paid Search - Combating the Obama and Palin Rumors".  In it, I discussed how Obama's camp did a far better job squelching the rumors largely spread via e-mail proclaiming many unsavory "facts" about the various candidates.  As I've continued to see interest in this topic, I decided to dive deeper and see why people have spent so much time discussing how the Internet was utilized in this campaign.

One of the most prevailing rumors spread via email was that Obama was a Muslim.  As i stated in my previous article, Obama's team had put in place a paid search marketing campaign which appeared to be broad matching searches containing "Obama", "Barack", and ...
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Paid Search Marketing and New Politics
By Marketing Director on 10/17/2008
I was amazed the other day when I was forwarded an email from someone who had received an email titled "Where did the money come from?" asking me whether I thought it was true. The message asserts a variety of fallacies about Obama, insinuating ties with all sorts of unsavory characters and extremists and the like.

Firstly, I was just astonished that this type of stuff spreads in a day and age where people can check the factual accuracy of these items in a matter of seconds by going to snopes.com (which the above link points to) or countless other fact check and urban legend sites. Honestly, it only takes a second to find out that Sarah Palin was never a separatist and that Obama did not have roommates that were terrorists. The fact that people so willfully pass this misinformation along, and worse yet, believe it, baffles me to an extent I cannot express.

This situation, of cours ...
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Internet Marketing and asking your customers "Why not?"
By Marketing Director on 10/12/2008
As a marketer, you’ll undoubtedly realize that data should be one of your best friends.  In my own customer experiences (as well as my professional experiences) I’ve come to realize that many market research and data collection initiatives are focused on asking the question “Why?”  This question is asked to understand the triggers that make people perform a given action which is then used to generate plans to capitalize on those insights by reaching more of that target market.

The problem with the traditional methodologies for obtaining this data can be time consuming and costly, and typically do not correlate well with the different shopping and/or brand experience of a company’s web presence.  So if you’ve spent a lot of money on a website, you’re likely doing some basic tracking to understand where your traffic is coming from (particularly if you’re doing pay per click marketing or other forms of online advertising) and how well your site is converting visitors ...
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Artemis Wins Bid for the City of Aspen web redesign project
By Marketing Director on 8/15/2008
One of the strategic goals of City of Aspen and Pitkin County (CO) is to improve the interface between the City/ County and its very diverse audience of tourists, residents and local businesses. Just last month, the City selected Artemis Solutions as a partner to embark on a large scale, long-term initiative towards the provision of services online and improve the user experience with their website, www.aspenpitkin.com.
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Artemis Launches New Celink Website
By Marketing Director on 6/11/2008
Celink, a reverse mortgage servicer, is proud to stand strong and stand out in the mortgage industry for integrity, ethics and unique service offerings. Artemis helped Celink realize their business vision online by blossoming a full website redesign.

Artemis designed high-impact visuals, supported by thorough information architecture, while continuously keeping an eye on usability and interactivity throughout the project lifecycle. Rotating quotes, and Flash imagery are sprinkled throughout the website, enhancing content that reflects Celink's dedication to integrity and quality service.

Take a look and see what the chatter's about: http://celink.com
Artemis Partners with NHI
By Marketing Director on 2/8/2008
Launched in February 2008, www.tamusa.org gives National Hospitality Institute (NHI) a flexible, interactive tool for managing its Techniques of Alcohol Management (TAM) training program.
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