Biggby Case Study

Biggby

Biggby logo Fresh Brewed: The Biggby Online Community

Biggby, the up-and-coming Michigan-owned coffee chain, wanted to create an online community for its customers. The site needed to attract young adults, encourage repeat visits, and create a sense of community – all while supporting the Biggby brand. And Artemis knew just how to serve it up.

Problem:

Biggby needed to create a central hub for all of its social networking activity. With millions of other choices available for online entertainment and networking, the portal had to stand out, build connections, and keep people coming back. Simple interaction and flexibility were also key to the site’s success.
biggby_case_study screenshots

Solution:

The Biggby community began with a new graphic interface and a hip, welcoming core identity. We took advantage of established social networks by linking Biggby to Facebook, Blogger, YouTube, Twitter, Flickr, and LinkedIn. We also built in a blog, created a format for uploading barista interviews, and designed a contest where users can post their own photos with Biggby cups and request a prize. Our contributions to the site include:
  • Creating the “bhappy lounge” theme
  • Developing Biggby’s profile, group, and fan club on Facebook to take advantage of its 21 million dedicated members
  • Building an HTML/CSS framework to allow integration of blogs and feeds from other sites
  • Designing a system for customers’ photo submissions
  • Providing detailed traffic and usage data (through Google Analytics) to show statistics on how much traffic the site receives, where users find the site, and what pages/products users visit most

 

 

 

 

 

 

 

 

 

 

 

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