Audi Case Study

Audi

audi case study Automotive giant Audi wanted to enhance its Mystery Shopper program with an online survey system. In addition to allowing mystery shoppers to complete surveys, they wanted the program to help manage the data they collected and offer several options for reporting the findings. To develop this application for Audi, O’briens Agency tapped Artemis Solutions.

Problem:

Because Audi wanted the program up and running (in a matter of weeks), we had to develop the entire application on an accelerated deadline. Our key objectives were secure access, a familiar interface for Audi intranet users, and an easy-to-use survey that could guide and control input from mystery shoppers– all while adhering to existing Audi brand standards. O’briens Agency also requested our help managing multiple surveys and providing flexible options for reporting survey data to their clients.
audi screens

Solution:

Artemis used Audi’s clean design and product-focused imagery to create the Mystery Shopper survey module, which is accessible to Audi, the mystery shoppers, and administrators. A secure login takes mystery shoppers to the survey, which is pre-populated with data from their latest entry. We added expression controls to guide mystery shoppers through the process and help them input the proper data. After collecting the data, our system formats it for reporting, allowing Audi and site administrators to view results from a single survey or aggregate results to understand trends. The data can be viewed according to dealer, vehicle, faults, or service type. Users can also filter survey results by area, dealer name and number, or date of service. In addition to developing the application, we provided training for the system.

Features:

  • Secure login for mystery shoppers
  • Ability to add new logins
  • Online survey with data scrubbing and validation
  • Ability to pre-populate survey fields with data from last entry
  • Multiple reporting options to view individual surveys or aggregate data

 

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